Editorial Guidelines
Our editorial standards
Our content is guided by four core standards:
Accuracy: We strive to ensure information is current, factually correct and supported by reliable sources and subject matter review.
Clarity: We explain insurance and risk prevention topics in straightforward language that’s easy to understand.
Relevance: We focus on answering common customer questions and addressing topics that help people make informed decisions.
Integrity: We create content with transparency and editorial independence, prioritizing educational value over promotional messaging.
Who creates and reviews our content
Our content is developed and reviewed by professionals with editorial, research and insurance expertise to help ensure it’s useful, accurate and aligned with customer needs.
Content strategists: Identify customer questions, information needs and opportunities for educational content.
Writers and editors: Research, develop and refine content for accuracy, clarity and readability, while supporting information with credible sources.
Insurance subject matter professionals: Review insurance, coverage, claims and product-related information for technical accuracy and context.
Legal and compliance: Provide additional review when appropriate to address legal, regulatory or compliance considerations.
How we create and maintain content
- Identify the need: We evaluate customer questions, search trends and information gaps to determine where educational content can provide value.
- Research and development: We gather information from trusted sources and develop content designed to be clear, useful and relevant.
- Review and verify: Editors and subject matter experts review content for accuracy, clarity and alignment with our editorial standards.
- Publish and maintain: After publication, content is periodically reviewed and updated when appropriate to reflect changes in information, sources or industry development.
Sources and transparency
Sources we use
When researching content, we prioritize primary and authoritative sources whenever practical, including:
- Government agencies, regulators and official data sources
- Laws, regulations and public policy information
- Approved Amica product and policy information
- Recognized safety, standards and industry organizations
- Established research and studies
- Qualified Amica professionals with relevant expertise
When we use outside sources, we evaluate them for authority, methodology and recency. When practical, we provide links or citations near the relevant information.
General and Amica-specific information
Our content includes both general insurance overviews and information about Amica products and services. We clearly distinguish between the two while applying the same editorial standards for accuracy, review and maintenance.
When relevant, we identify important state-specific, coverage-specific or product-specific differences to help provide appropriate context and improve understanding.
Your Policy, Policy Declarations or Amended Declarations in effect on the date of loss is the primary source of reference for your coverage, coverage limits and deductible amounts.
The inclusion of non-Amica companies, products, services or statements herein (“Third-Party Content”) is for general informational purposes only and does not constitute a recommendation or endorsement by Amica Insurance. Policies, views, opinions or positions of Third-Party Content expressed herein are those of the authors and do not necessarily reflect the policies, views, opinions or positions of Amica Insurance. Amica Insurance makes no warranties, express or implied, as to the accuracy and reliability of Third-Party Content.
This content may contain helpful tips, explanation and advice. Your use of this information is voluntary and may not be effective in every circumstance. Amica encourages you to use good judgment and put safety first.
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